PostSprout Articles

Notes on automated SEO that ships.

Practical articles on content systems, search visibility, and publishing workflows from the team building PostSprout.

Latest

Write Your Gift Guide in August. It Ranks by November. (Gift Guide SEO Explained)

July 23, 20262,274 wordsgift guide SEO

Gift guide SEO requires a 3-month head start. Publish in August, structure entries for AI citations, and you'll rank—and get cited—by Black Friday.

ChatGPT vs Perplexity Citations: Why 11% Overlap Changes Everything About AI Visibility

July 22, 20262,147 wordschatgpt vs perplexity citations

ChatGPT and Perplexity share only 11% of citation sources. Learn what each engine favors, why "AI visibility" is a misleading metric, and how to optimize for the right platform.